‘Go get married’: Scholars launch new project to encourage lasting relationships in Gen Z
September 10, 2026
Brad Wilcox, a sociology professor at the University of Virginia, recently launched the Go Get Married Project, an initiative targeted at Gen Z that features research on the topic and an interactive map where users can see marriage and singleness statistics across the U.S.
“We aim to help young people understand the growing value of marriage, how to date more successfully with an eye towards marriage, and advance policies and civic efforts to help them marry,” Wilcox told The College Fix.
